Nils Kusel for Max Mara

Milan MFW 23

Influencer Nils Kusel was booked by Max Mara to create social media advertising during the 2023 Milan Fashion week while attending the fashion show wearing Max mara's latest collections. Beyond took care of the end to end content production, from the creative ideation of the shoot up to the realization and postproduction. The images were used by Max Mara as well as Kusel on its social medias to foster brand awareness among a younger Gen Z audience, mainly linked to the German influencer.