Ce Soir Je T'Aime

Lifestyle Brand

We have been developing a compelling and captivating campaign that could resonate with CSJT values and highlight the new positioning and brand image, as an innovative player at the crossroad between mobility, design and fashion. The mood of the 2024 campaign was centred around a brand image of boldness, independence, fierceness, and style. The storyline we created focused on the personality of a strong and independent girl, with her distinctive minimalistic fashion style wearing CSJT garments, while moving fiercely and independently around thanks to CSJT innovative bicycle, within a urban environment during rainfall. Our creatives both in photography (Mocchetti and Kraus) and video (Zanon) produced outstanding shots and a high-end adv clip. The result of the campaign is bold and vivid and fully highlights the brand potential.

Campaign Video

Campaign Photography