Adidas Italia Lifestyle Campaign
Lifestyle Campaign
Beyond was asked to create the new Adidas lifestyle campaign for the launch of the away shirts of the Italian national football team for Euro 2024. We ideated and produced a campaign focused on the concept of fanbase and lifestyle. The mood was centred around players posing in familiar locations, just like the ones supporters go to when they watch a match: their favourite bar, pizzeria, or a friend’s house. Postproduction was applied using advanced colour retouching techniques to recreate a blurred faded blue background.
