Adidas Italia

Euro 2024 Campaign

Together with Adidas and Alkemy we ideated and created a campaign focused on sports and performance, highlighting athletic gestures wearing the official newly designed first kit. The mood and the poses were a mix between on field athletic gestures and the proudness to wear the Azzurri shirt . Postproduction was applied using high-end beauty retouching techniques and 3D compositing to recreate a stadium setting, highlighting the shirt details, Adidas logos and the players athletic gestures. 5 people from our team were engaged for the project covering all key creative areas. 

The campaign has been published beginning of March on Adidas and the national team official social media and websites, being also posted in national newspapers and magazines and will appear printed in Adidas main stores around Italy beginning of June.