Monique Lhuillier

SS2023 Campaign BTS

Monique Lhuillier planned to shootits latest ready to wear collection in Venice. The mood was high end designshowcased in classic Italian setting surrounded by art and culture. While closely following thecampaign, high-end campaign collateral was created trying to highlight the keymoments of the shooting, while capturing the beauty of the location in themiddle of Venice. The mix between design elegance andthe location aesthetics and culture resulted in stunning advertising content.The BTS material was used for both Monique’s website and social media accounts,reaching out to millions of followers mainly in the US.