Adidas ASRoma

2023/24 Campaign

Toghether with Adidas we ideated the new campaign for the launch of the partnership between Adidas and historic Italian Serie A team ASRoma. We decided to focus on maintaining the cleanness of the shirt design, mixed with the ancient and iconic history of Rome. Production was partially managed internally, respecting the budget constraints. Postproduction was applied using high-end beauty retouching techniques and 3Dcompositing to recreate ancient roman settings, highlighting the shirt peculiarities and the players in forefront. 

The campaign went viral on different platforms and on many magazines and newspapers. It was showcased on billboards in all ASRoma and Adidas stores in Rome. The home shirt reached record sales figures within the club history.